My competitor is lying – 3 things to keep in mind

Ever find yourself with this predicament? You are visiting a client and he tells you something negative about your company that is not true. You are shocked and nearly angered by the statement. You ask nicely where he got this information and he tells you from one of your competitors. What do you do?

Our first instinct may be to curse out that competitor. Why would he spread lies? Obviously to knock you out so they can get in. Rather than turn to your client and say they are lying, here is a suggestion on what to do:

• Politely, tell the client that the information he possesses is inaccurate. Do not say that the competition is lying. We do not need to get into name calling. We want to remain the professional.
• Take the time to explain the “real” facts. There is not need to knock the competition. Stick to the facts while shedding a positive light on your product(s) or service(s). It is about staying positive on your side.
• Do not focus too much on the competitor. The less you mention the competitor the better.

At the end, any sensible buyer will notice your professionalism and note that the competitor is lying. Using these methods, you will keep that competitor away and have a better relationship with this client.

Give it a shot and tell me how you did.

For more information, contact me

david@s2media.ca

Follow me on twitter: twitter.com/davidisolomon